About

A partner to your business, because building one has no ceiling

I help ambitious brands turn their online presence into a real growth lever.

Portrait of France Lini

5 countries

lived and worked in: USA, Singapore, Paris, London, Mauritius

10+

clients supported

4 years

in digital marketing

MSc

Marketing at Imperial College London, after EDHEC Business School

My vision

Being visible is good. Being visible for the right reasons is better.

A strategy defined upfront changes everything: every post, every campaign, every listing has a clear objective.

I don’t sell posts. I create with a purpose: awareness, image, conversion. And always with a great deal of creativity.

My journey

  1. I have never followed a straight line. That is exactly what makes me useful today.

    From the United States to Singapore, then from London to Mauritius, I learned to change country, culture and market. Each time, starting over: watching how people speak, what moves them, and finding the right way to reach them. That openness, and that cultural range, is what I bring to my clients.

  2. Understand before communicating

    After business school and an MSc in Strategic Marketing at Imperial College London, I worked in three worlds that have nothing in common: automotive at Volkswagen, luxury at Moët Hennessy, and e-commerce with an Amazon FBA seller.

    You do not tell the story of a car the way you tell the story of a bottle of champagne. And you do not sell a bottle the way you sell a product listing. Yet behind every brand the question is the same: what truly sets it apart, and how do you make people want to find out?

  3. A good idea is not enough

    For three years as a Brand Manager I handled 10 brands, more than 40 products and €400,000 of ad budget across European, British and American markets. I learned there that a creative idea has to reach the right people and move the numbers, otherwise it stays a nice idea.

  4. Then I wanted to do things my way

    In London I understood that the success I was after did not fit inside a job title. I wanted more freedom and projects that looked like me. In 2025 I started my own practice from Mauritius, to come back to what I like best: understanding a brand, turning its expertise into content that sells.

  5. Today I put all of it to work on your visibility

    You know your craft inside out. My job is to make sure your customers buy that expertise.

Your first month with me

So you know exactly what to expect.

  1. I dig

    Your business, who you are, who your customers are. I start nothing before I understand your real stakes and growth goals. This is not an onboarding formality: it decides everything that follows.

  2. I build

    Editorial line, formats, publishing rhythm. You see what I propose before anything goes live.

  3. I publish, and I stay reachable

    Responsive, connected. The job demands it, and honestly, it suits me.

What I bring to your business

Traffic

More traffic online and in-store.

Image

A stronger image and identity in your market.

Revenue

More sales and a boosted pipeline of booked calls.

Community

An engaged audience, ready to buy from you.

Why trust me?

An independent consultant’s expertise, right beside you

A business owner myself, I know what it takes to start one and grow it. You get a single point of contact, always reachable, who runs your project from end to end. And a partner who wants you to succeed, not just someone who posts.

Shall we talk about your project?

A free 30-minute call to understand your project and see whether we’d enjoy working together.

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