Media buying: every euro spent has to come back

From 300 € a month of ad spend. Below that, the platforms do not gather enough data to learn, and the money goes into tests that conclude nothing. That budget is paid directly to the platforms and never passes through me.

A monthly retainer from 500 €, around 27,000 rupees, covering two platforms run in parallel. It includes everything: account setup, tracking, audiences, campaigns, creatives and copy, monitoring and optimisation, with a weekly check-in and a monthly report. Above 2,000 € of monthly ad spend, 5 % of that spend is added. The ad spend itself remains yours, paid directly to Google or Meta.

It depends on what you sell. Google captures demand that already exists: people are searching for you. Meta reaches people who do not know you yet. If your customer already knows they have a problem, we start with Google. If they need to be made to want it, we start with Meta.

First conversions can land within days of launch, but an account needs three to four weeks to leave its learning phase. What weighs most: your budget, how mature your offer is, and above all the state of your tracking. A badly tracked account optimises into the void, whatever the budget.

Yes, from start to finish. I work from my own professional business portfolio, with access to your account, never the other way round. The day we stop, you lose neither your account, nor your pixel, nor your history.

No, and be wary of anyone who does. I commit to the work: audit, strategy, testing, optimisation, transparency. Nobody controls a bidding algorithm or the competition in your market. What I do guarantee is that you will always know where your money goes and what it produces.

No, I take care of it. And it is often the first thing to fix: I have seen an account optimise for months towards a pixel the website never fired. The platform kept spending without ever receiving the signal it was looking for.

Almost. I decline what the platforms decline, and what I could not defend. Beyond that, what matters is not your industry but your margin: online advertising assumes you can pay to acquire a customer and still make money.

Yes, the two are independent. But an ad often sends people to a profile, and an empty profile wastes part of the clicks you have just paid for. If your social accounts are neglected, I will say so.