- Site structure
- How many pages and how the content is organised, settled together before anything is drawn.
- Design
- Built around your identity: your logo, your colours, your typefaces. If you don’t have them yet, we start from what you like.
- Mobile version
- Every page is checked on a phone and a tablet, not only on a desktop. Most of your visitors will arrive that way.
- Copy and images
- Supplied by you. I lay them out and tell you, page by page, what is missing. Writing and visuals are not included: we can talk about it if you would rather hand them over.
- Features
- Form, booking, payment, several languages… We list what you need, and nothing else.
- Search basics
- Each page’s title and description, the heading hierarchy, image alt text, a sitemap and readable URLs. Enough for Google to understand your pages — I don’t sell rankings.
- Going live
- The domain name and the hosting stay in your name and at your expense: they are your property, and you depend on nobody. I handle the setup, the security certificate and the launch.
- Handover and follow-up
- A live walkthrough so you can change a line of copy or a photo yourself, plus a written guide. Fixes that follow the launch are included; maintenance is agreed in the quote.